SMM and
Russian film industry
Brought people from social networks to the cinema
(even for "Granny of Easy Virtue 2")
Goal: promotion of films and cartoons among users of social networks before their premiere in cinemas and motivating audience to visit cinema more often, even for the "Granny of Easy Virtue 2")

Idea: we decided to use more viral methods of promoting Russian comedies and cartoons in addition to the traditional promo channels - that is, to create a pack of memes with the characters of the film being promoted and use them as a creative for promotional advertising campaigns on social networks.

Apart from attracting the target audience for a successful launch of a target in FB Ads and My Target, I analyzed and selected large communities with a suitable audience and purchased direct advertising with my memes posted in these communities. Taking into account the budget spent on the promo, the effect turned out to be just wow, so here I give you a few examples of creatives:
Examples of creatives
Posts were agreed upon with the producers separately for each project. For example, GIFs were used more for "T-34", and there were memes of popular templates for "Granny of Easy Virtue 2".

Creatives made play of the film plot or adjusted it to specific situations. And judging by the engagement figures, the audience did enjoy this content!

Once again, it has been proven that memes can not only be entertaining, but also selling, luring and telling.

Test advertising campaigns turned out to be cheaper and more effective than more standard promotion channels represented by TV and outdoor advertising. Marketers and producers were pleased by the statistics of ticket sales for the sessions, so not just one, but several projects were given for a viral promo on social networks at once!
Sheldon Cooper's Telegram bot
Once again, memes were the tool that made the best out of the advertising campaign for the exclusive premiere of the series on Wink streaming.
Young Sheldon is a spin-off and prequel of the "The Big Bang Theory" series, and new episodes are still coming out! The marketing department implemented direct advertising (context and targeting), and it was necessary to gain the audience's attention with non-standard mechanics.

Goals:
1. Draw attention to the Wink streaming platform;
2. Draw attention to the exclusivity of the series;
3. Give away as many promo codes as possible;

Tactics:
In order to achieve the set goals, a Telegram chatbot was invented and developed - users will be given a promo code for 60 days of free service use as a result of communication with this chatbot.


1. Chatbot with creative mechanics - as a result, we provide the user with a promo code for the free use of the platform for 60 days.
2. Targeted advertising in social networks - in VK and Instagram, we gather all users who show interest in the Big Bang Theory series and attract them to our chatbot.

What we came up with:
The entire creative frame was developed for campaign launch and run, as well as the chatbot mechanics, content and advertising materials for targeting in VK/Instagram to attract users to the chat.

You can view other promo cases or request recommendations here.