Examples of creatives
Posts were agreed upon with the producers separately for each project. For example, GIFs were used more for "T-34", and there were memes of popular templates for "Granny of Easy Virtue 2".
Creatives made play of the film plot or adjusted it to specific situations. And judging by the engagement figures, the audience did enjoy this content!
Once again, it has been proven that memes can not only be entertaining, but also selling, luring and telling.